This Privacy Policy explains how Cidelity, LLC dba titleloanhero.com ("Title Loan Hero," "we," "us") collects, uses and shares information when you use titleloanhero.com (the "Site").
Information we collect
Information you provide: your name, email, phone number, address and ZIP code; vehicle details such as year, make, model, mileage and whether it is paid off; and income and other details you enter in the estimate form.
Information collected automatically: IP address, browser and device type, pages viewed, the referring site or ad, campaign parameters in the link you followed, and similar data collected through cookies, pixels and similar technologies.
How we use information
- To process your request and match you with lenders that may offer you a loan
- To verify your identity and information and to prevent fraud
- To contact you about your request by phone, text and email, as you consented
- To measure and improve the Site and our advertising
- To comply with law and enforce our Terms of Use
How we share information
- Lenders and lending partners who evaluate your request and may contact you with offers
- Service providers that host the Site, process forms, verify data and send communications for us
- Advertising and analytics partners whose pixels measure ad performance (for example, TikTok and Reddit)
- Legal and safety — when required by law or to protect rights, property or safety
- Business transfers — in connection with a merger, acquisition or sale of assets
Cookies and advertising pixels
We and our partners use cookies and pixels to remember your preferences, measure visits and conversions, and show relevant ads. You can block or delete cookies in your browser settings; some parts of the Site may not work without them.
Calls and text messages
If you consent, we and our lending partners may call or text you about your request. Reply STOP to any text to opt out, or HELP for help. Message and data rates may apply.
Your choices
You may opt out of marketing emails using the unsubscribe link in any message, and request access to or deletion of your information by contacting us. Depending on your state of residence, including California, you may have additional rights to know, correct, delete or opt out of the sale or sharing of your personal information. We will not discriminate against you for exercising them.
Security and retention
We use administrative, technical and physical safeguards, including encryption in transit, to protect your information. No system is perfectly secure. We keep information only as long as needed for the purposes above and to meet legal obligations.
Children
The Site is not directed to anyone under 18, and we do not knowingly collect information from children.
Changes
We may update this policy. The "last updated" date above shows when it last changed.
Contact us
Cidelity, LLC dba titleloanhero.com
151 Calle de San Francisco, Suite 200, PMB 03118, San Juan, PR 00901-1660
support@titleloanhero.com
(817) 618-3159